Tasked with reimagining the user experience for a new content hub for nurses, I was responsible for creating an infrastructure that could be scalable across several brands and disease states.
Working closely with the digital strategy team we conducted some preliminary market research to gather a better understanding of nurses' emotional needs throughout their workday.
This research informed us of their needs and desires for content that supports them and their patients.
I started with pen and paper sketches to ideate on best mobile navigation practices and moved to high fidelity wireframes on Sketch (app).
Handing off initial ideas and ideating with art directors and copywriters, the team created a powerful presentation that won the agency new business that will continue to grow for the next few years.
Leading the UX design at GSW (formerly Palio), we changed the archaic architecture of OTEZLA'S professional website to make content readily accessible.
Taking a fresh approach to the navigation was overdue. Working collaboratively with the rest of the team, we created a prototype in InVision that we used to conduct usability testing. After testing some assumptions, the team was able to make adjustments to color contrast and positioning of tabs to make content easily discoverable.
We removed the cognitive load and made it easier for doctors and their staff to find much need content about the product.
IDHIFA Digital Sales Tool
In an effort to promote this new product to the market, our team was asked to create a digital selling tool that would be easy to follow. The initial concept came about after a client meeting with top sales reps which gave us insight into their unmet needs.
Getting to the heart of creating a great user experience, I started with pencil and paper sketches to ideate on the navigational structure and later transitioned into creating formal wireframes in Balsamiq.
Thereafter working collaboratively with the art director, copywriter, and developer we created a prototype that was tested with reps across sales regions. I lead the A/B testing, and from the learnings, we finessed the interactions, animations, and incorporated branding to create a tool that is easy to navigate.
As the lead designer of this multi-million dollar investment, I was responsible for leading a small team to create not only the look and feel of the physical product but also the user experience and the user interface of Mango Mobile consumer site.
I met with stakeholders to develop the user scenarios and to define the user flow. I created the architecture, wireframes, and mockups. I've worked very close with the developers/programmers to create our prototype with Bootstrap.
This mobile-ready site is clean, clear, and consistent with design and message
This redesign adds functionality for 50,000 users. Staying true to the brand, this new design gives a much needed update to key features, making them easier to understand and the app easier to navigate.
Allowing users to call favorites directly from their lists, makes it painless to get in touch with people they call the most.
As a designer, the user experience is always the most important factor I consider when making design decisions. With this in mind, I always start by planning with sketches and wireframes in Balsamiq.
After meeting with stakeholders, I gathered all the information to create a simple and elegant design to represent the brand.
From simple sketches on paper, and from wireframes in Balsamiq, I created a visual design that complements industry specific content.
This simple site makes it easy for users to make an informed decision. SDI Telecom has generated significant leads and has introduced the company to the Chinese telecommunications market.