This redesign adds functionality for 50,000 users. Staying true to the brand, this new design gives a much needed update to key features, making them easier to understand and the app easier to navigate.
Allowing users to call favorites directly from their lists, makes it painless to get in touch with people they call the most.
As a designer, the user experience is always the most important factor I consider when making design decisions. With this in mind, I always start by planning with sketches and wireframes in Balsamiq.