IDHIFA Digital Sales Tool
In an effort to promote this new product to the market, our team was asked to create a digital selling tool that would be easy to follow. The initial concept came about after a client meeting with top sales reps which gave us insight into their unmet needs.
Getting to the heart of creating a great user experience, I started with pencil and paper sketches to ideate on the navigational structure and later transitioned into creating formal wireframes in Balsamiq.
Thereafter working collaboratively with the art director, copywriter, and developer we created a prototype that was tested with reps across sales regions. I lead the A/B testing, and from the learnings, we finessed the interactions, animations, and incorporated branding to create a tool that is easy to navigate.
After quickly sketching some initial ideas, I moved to creating wireframes and detailing annotations to assist the client in understanding the initial ideas for the experience. Especially detailing how the navigation would assist the sales rep in being able to quickly move around the tool and answer doctor’s questions without stumbling around.