Leading the UX design at GSW (formerly Palio), we changed the archaic architecture of OTEZLA'S professional website to make content readily accessible.
Taking a fresh approach to the navigation was overdue. Working collaboratively with the rest of the team, we created a prototype in InVision that we used to conduct usability testing. After testing some assumptions, the team was able to make adjustments to color contrast and positioning of tabs to make content easily discoverable.
We removed the cognitive load and made it easier for doctors and their staff to find much need content about the product.