UX Designer. Music hunter. Lover of the great outdoors. Van life dreamer.

I am a UX and Product Designer with 15 years of experience in human-centered design. I thrive in making complex problems into experiences that are simple, pleasing, and that remove real hurdles for users.

Industry experience:

  • non-profit arts organization

  • telecom

  • healthcare agencies

  • legal-tech start-up

  • enterprise cloud technology

  • AI (artificial intelligence)

My design skills span:

  • UX

  • research

  • visual design (branding and identity, packaging design, UI)

  • content & marketing design

Thank you for your support, patience and showing me the way here at IBM. You are an inspiration to me!

— Samatha Farias, Systems UX Designer