Center for Nurses
Tasked with reimagining the user experience for a new content hub for nurses, I was responsible for creating an infrastructure that could be scalable across several brands and disease states.
Working closely with the digital strategy team we conducted some preliminary market research to gather a better understanding of nurses' emotional needs throughout their workday.
This research informed us of their needs and desires for content that supports them and their patients.
I started with pen and paper sketches to ideate on best mobile navigation practices and moved to high fidelity wireframes on Sketch (app).
Handing off initial ideas and ideating with art directors and copywriters, the team created a powerful presentation that won the agency new business that will continue to grow for the next few years.
I assisted in creating the winning client presentation and assisted the team in communicating to the client our design decisions that would meet the user’s needs and goals
Starting from a mobile first approach, I created the user experience to address the nurse’s need to find content easily with patient and in between consultations.
From the user research we did, we knew nurses had the unmet needs for content that helped them navigate the emotional load of caring for terminally ill patients. With this information, I created a home page that would easily give them access to resources to ease those burdens.