The Children's Place
The Children’s Place operations department approached Pixacore and the UX team to build a task management tool to allow them to monitor stores compliance rate and create visual conformity throughout the stores.
As the senior UX designer on the team, I strongly encouraged the UX team to start by creating empathy maps in order to identify the unmet needs of three different users (corporate employees, field managers, and store associates) working in three different platforms (Sharepoint, iOS, and Android).
We found that corporate employees need to easily visualize the progress of stores and making sure they are following the outline steps in the task. Field managers needed a more efficient way of tracking stores and communicating with the associates without costly travel time. Store associates needed a tool that would not take away from valuable time spent pushing product and helping customers.
Once we had identified these personas, we started to outline the necessary features to address their goals and needs. We included easy access to new tasks on the dashboard and in-app notification system so users could see how tasks were progressing before the final due date, just to name a few.
Alongside the UX director and junior UX designer, I crafted to the user flow and solution through whiteboards and then detailed the interaction in wireframes to guide the discussion with clients and developers.
We are now still working closely with the client through a pilot program to gather user feedback and create new iteration for the next phase.
Store Associate Empathy Map
Creating empathy map helped the UX team define the user personas, their goals and needs
The UX team started to craft the experience by outlining the features needed for the users to accomplish their goals
Whiteboard: User flow
We created whiteboard concepts as a team to work through several user scenarios and explore possible paint points before formally drafting wireframes.
Lean UX Practices
I worked closely with the Junior designer to define the features we absolutely needed based on the time we had to conceptualize the user experience.
I worked to define and annotate the needed interactions that the user would take in order to accomplish their goals. This level of details aids the remote development team in implementing the UX appropriately.